Distillery/Brand: Glenlivet | Region: Speyside | ABV: 48% | Colour: Gold
Nose: 6.2 | Palate: 6.0 | Finish: 6.1 | Overall Score: 6.1
I laugh at whiskies like these.
I laugh at marketing tactics like these.
All well and good for the casual drinker hurrying through Travel Retail looking to bring home a story. But grumpy bloggers like me, who have a point to prove, can only roll their eyes as far back into their sockets as they’ll go and emit distasteful snorts.
First up, let me tell you how I feel about Glenlivet.
They are the reason I drink whisky today. If I hadn’t accidentally picked up a bottle of the 15 year old French Oak Reserve I might still be stocking my bar with two litre bottles of Grey Goose. That whisky taught me about flavours, balance and above all a delicious subtlety that I could never have related to a spirit like whisky. It’s not the best whisky in the world, far from it, but I have a special soft spot for it.
I then fell in love with the 16 year old Nadurra Cask Strength. The old school release. I challenge anyone to defy this perfectly matured and wonderfully crisp expression that has my heart racing every time I take a sip. It is the reason why I’m such a sucker for high strength whiskies today. Once again the flavours and balance are spot on.
While the majority of their whiskies may be borderline boring (read classic Speyside) I give them their due for championing their easy-going brand of liquid among the masses. Alongside Glenfiddich they deserve a ton of credit for putting dependable single malt whiskies in the hands of the new generation.
Which brings me to the second time they’ve pulled this little trick. The first one was called the Alpha. A whisky with absolutely no information. In an era where consumers are increasingly asking for more information Glenlivet decided it would be a fun idea to do exactly the opposite. No age, no cask, no notes; absolutely nothing. Drink it and figure it out.
Sure, why not. I’ll come along. You have me intrigued. The fact that the spirit was barely average didn’t help but, hey, these things happen. I played along as did everyone else. Now if you could please go back and make some tasty whiskies that would be great.
Well, they didn’t. They started making some really bad whiskies. Discontinued the 12 year old and replaced it with the Founders Reserve; absolute piss. Bastardised my favourite Nadurra by taking away the age and corrupting it with over-oaked Oloroso. Generally taking everything they stood for and began running it into the ground.
And on top of that decided to re-hash the experiment that never worked in the first place and released yet another mystery malt. Come on! No one cares! Just because this time around it comes with a website where I have to guess the flavours doesn’t make this a good whisky. Because it’s not.
Had at a party, where my gracious host unveiled it for all of us to try it was greeted with clucks of disapprovals and shaking of heads. And that’s what my biggest peeve is. Customers who spend good money to buy marketing spiel in the hope of creating a positive experience by sharing it among friends. And imagine when it has the absolute opposite effect.
My sample is from a brand new bottle and served at 48%
Nose: Don’t have to tell me it’s sherry. Lots of it. Immediate on the nose. You know it’s Glenlivet thanks to the vanilla. The strong green apple. Red berries. Now more chocolate. Dark. The oak is quite distinct here. Doesn’t bode well for the palate, methinks. 6.2
Palate: Just as I suspected. That oak has taken over everything. Very drying. Pencil shavings. Some ginger spice. Vanilla. Quite tannic. Dark chocolate. Dark honey. Those red apples again. But the oak’s made everything too bitter for me to like it. 6.0
Finish: Medium. Very dry. Very oaky. 6.1
Overall Comments: I think I’ve said what I had to say. Cool bottle, though.
Overall Score: 6.1
Distillery/Brand: Glenfiddich | Region: Speyside | ABV: 47% | Colour: Gold
Nose: 7.7 | Palate: 7.7 | Finish: 7.7 | Overall Score: 7.7
I previously wrote about Glenfiddich’s new direction, #Experimental, where they’ve taken it upon themselves to break the mould of traditionalism and appeal to a younger target audience.
Crazy bartenders, cool new graphics, an IPA influenced expression and ultra snazzy bottle designs are just some of the ways they’re trying to live up to this new claim.
And so it was in the spirit of experimentation that they brought together twenty Glenfiddich brand ambassadors from around the world, including the legend Ian Millar, to hand select casks from their warehouse which would then be blended together by Mr Brian Kinsman and named Project XX.
Cool name, I think.
We were lucky enough to be sat with Russian ambassador Denis Pankratov who brought with him spirit that he had selected for the mix. I don’t remember the age (I think 18 years) but it was a first-fill bourbon with a strength of over 60%. I have to tell you that was one of the most delicious whiskies I have drunk in a while. I would love for them to just bottle this and sell it as a one off. But we all know that’s never going to happen. Fingers crossed, though.
Project XX finally saw seventeen bourbon barrels and three sherry barrels make it to the mix. The exact recipe is a secret which no one other than Kinsman knows so we’ll have to live with that.
My sample is from a brand new bottle and served at 47%
Nose: This is more like Glenfiddich than the IPA. Quite fruity. Typical Glenfiddich fruits of figs and raisins. But then also darker fruits like plums. Berries. Oily. Little buttery too. And then again the familiar. Honey. Blood oranges. Malty too. I like the nose. It works for me better than the IPA. I shouldn’t be comparing but I did have it back to back and that’s a good reference point. 7.7
Palate: Still fruity. The same raisins. But now more stewed apples. A bit tannic as well. Those sherry casks must have been insanely strong. Treacle. Dark jam. Quite sweet. Hint of oak. Becomes a touch sharp mid-palate. But overall I like it. 7.7
Finish: Those sherry casks are back in play. But so are the apples. Figs. 7.7
Overall Comments: I like it. I think it works. Can’t be easy crowdsourcing a blend. Each one with their own tastes and preferences. But somehow Kinsman has made it work. There might be an off note here and there but by and large it does a good job. And like the IPA the price point is just fabulous (around 50GBP). In this day and age that’s got to be a plus. If not for my self I might just pick it up for a friend and impress him with the cool bottle. And the spirit’s not bad, either.
Overall Score: 7.7
Distillery/Brand: Glenfiddich | Region: Speyside | ABV: 43% | Colour: Light Gold
Nose: 7.1 | Palate: 7.1 | Finish: 7.1 | Overall Score: 7.1
For those of you unfortunate enough to read my reviews you know that I have always given Glenfiddich it’s due praise as being the giant that truly champions the single malt cause among the fickle masses.
For someone who produces such vast quantities of spirt for them to maintain that level of above average consistency is quite remarkable. I have not yet met someone who has anything bad to say about them. Sure, they might not have the stunners we seek every now and then but I think to be on average above average is no easy feat. And for that they have the tip of my hat.
Which brings me to this interesting new direction they’re taking. I like that because they’ve decided to take the odd risk every now and then. Having been shackled to their core range for the longest time they’ve decided to step out of their comfort zone and meet the new world head on.
And that comes in the shape of their new #Experimental campaign. This broad direction is taking everything from bartenders with crazy ideas to expressions that push the boundaries. Should some boundaries be pushed is a different matter altogether but I’m in favour of this new attitude in general.
Launched at the World’s Most Experimental Bartender competition, which I was fortunate enough to judge, we sat down with Dennis Pankratov, the Russian Brand Ambassador, to go over this anomaly. Matured first in bourbon, followed by 12 weeks in barrels that previously held an IPA and then back to bourbon for another few years. Notice the conspicuous lack of numbers here. Obviously pretty young.
My sample is from a brand new bottle and served at 43%
Nose: Starts off similar to the 12 year old I feel. Youngish. But at the same time retains the signature green apples and pears that you find in the entry level. The similarity is quite strong. Vanilla. Custard. Also the barley is prominent. Not sure if that’s because of the IPA influence. Quite malty. It’s not a nose I look for in a whisky but it’s enough to keep me interested. 7.1
I think the beer influence is stronger here. I don’t know if I have a great palate or it’s simply the power of suggestion. Again quite malty on the palate. But now with a touch of spice. Peppercorns. That dry ginger that I normally associate with Glenfiddich. Vanilla. Some more custard. Again, not something that’s going to blow me away but enough to keep me intrigued. Slightly better with a couple of drops. 7.1
Finish: Hint of bitterness. Citrus. 7.1
Overall Comments: What do I think? I think why not. I like it when traditional tries harder. It’s a good sign. It reflects in the bottles which are by far the trendiest I’ve seen in a while (after Compass Box, that is). And the price point of 40GBP is almost a no-brainer. They’re obviously appealing to young voters thanks to the IPA touch and chic bottle style. And they’re the ones they have to impress. Not us irritating snobs pretending to have lofty standards.
Overall Score: 7.1
Distillery/Brand: Balvenie | Region: Speyside | ABV: 40% | Colour: Deep Gold
Nose: 7.6 | Palate: 7.0 | Finish: 5.9 | Overall Score: 6.8
This is the part where I write about how Balvenie is a super solid distillery and how David Stewart is arguably one of the best whisky makers the industry has ever seen. And that I have yet to meet a Balvenie that I didn’t like. I mean, I may like some less than others but never truly disliked one, per se.
OK, maybe dislike is a strong word. How about meh? Yup, I like meh.
But wait! What if the whisky costs upwards of US$500? Is it then justified to convert the meh into boo? Yup, I think it is. Definitely is.
So boo, you 25 year old lacklustre whisky. Hiding behind dollar signs and that smooth talking salesman at the Duty Free. Shame on you for making a fool of my friend who thought he was going to surprise all of us at his tasting but instead had to graciously agree with us snobs that he had been well and truly hoodwinked.
*exhales slowly* OK I’m done now.
The Triple Cask is the latest of the Balvenies to hit travel retail with an entry level 12 followed by the 16 and this 25 year old. Neither one is cheap for it’s relative age, mind you. Three casks in play here as the name suggests. Sherry, first-fill bourbon and something called traditional whisky cask (which I can only assume means second-fill bourbon). If that is really the case then why they wouldn’t just say that? If it’s something else then please enlighten me.
My sample is from a brand new bottle and served at 40% – WAIT! 40%? Are you kidding me? Who drinks whisky at 40% anymore? Maybe Glaswegian middle-schoolers but certainly not me. This whisky is getting on my nerves now.
Nose: Soft. Weak or understated I can’t tell. Honey-comb. Wild flowers. Heather. I feel the sherry is the more dominant of the three casks. Possibly has a higher percentage in the vatting. That brings out more raisins. OK after all that it’s not so bad. It’s not wooing me like a sultry older woman like it should but it’s certainly trying to flirt. 7.6
Palate: Is this the 12 year old? If I hadn’t slit open the seal my self I would have been convinced that my friend was trying to pull a fast one. But he’s an honest chap and I did, after all, open the bottle my self. Which makes it a rather sad state of affairs don’t you think? Pay five times as much for something which tastes the same if not a tad worse. Oh, well. Oranges. Lindt chocolate. Not dark. Milk. You can feel the sherry again. The 40% is being really tested to it’s limits here because I’m struggling with the mouth. It’s a decent start but peters out mid-palate. I don’t hate it. I’m just irritated.7.0
Finish: You piece of shit. 5.9
Overall Comments: I hate it when this happens. Buy something expensive only for it to taste exactly like something half it’s age and a quarter of it’s price. Like buying a Business Class ticket only to find out you’re in row 54 stuck between a colic baby and a fat sweaty man who has no respect for other peoples’ personal space. Just get me off already.
Overall Score: 6.8