Glenfiddich Project XX

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Distillery/Brand: Glenfiddich | Region: Speyside | ABV: 47% | Colour: Gold
Nose: 7.7 | Palate: 7.7 | Finish: 7.7 | Overall Score: 7.7

Review
I previously wrote about Glenfiddich’s new direction, #Experimental, where they’ve taken it upon themselves to break the mould of traditionalism and appeal to a younger target audience.

Crazy bartenders, cool new graphics, an IPA influenced expression and ultra snazzy bottle designs are just some of the ways they’re trying to live up to this new claim.

And so it was in the spirit of experimentation that they brought together twenty Glenfiddich brand ambassadors from around the world, including the legend Ian Millar, to hand select casks from their warehouse which would then be blended together by Mr Brian Kinsman and named Project XX.

Cool name, I think.

We were lucky enough to be sat with Russian ambassador Denis Pankratov who brought with him spirit that he had selected for the mix. I don’t remember the age (I think 18 years) but it was a first-fill bourbon with a strength of over 60%. I have to tell you that was one of the most delicious whiskies I have drunk in a while. I would love for them to just bottle this and sell it as a one off. But we all know that’s never going to happen. Fingers crossed, though.

Project XX finally saw seventeen bourbon barrels and three sherry barrels make it to the mix. The exact recipe is a secret which no one other than Kinsman knows so we’ll have to live with that.

My sample is from a brand new bottle and served at 47%

Nose: This is more like Glenfiddich than the IPA. Quite fruity. Typical Glenfiddich fruits of figs and raisins. But then also darker fruits like plums. Berries. Oily. Little buttery too. And then again the familiar. Honey. Blood oranges. Malty too. I like the nose. It works for me better than the IPA. I shouldn’t be comparing but I did have it back to back and that’s a good reference point. 7.7

Palate: Still fruity. The same raisins. But now more stewed apples. A bit tannic as well. Those sherry casks must have been insanely strong. Treacle. Dark jam. Quite sweet. Hint of oak. Becomes a touch sharp mid-palate. But overall I like it. 7.7

Finish: Those sherry casks are back in play. But so are the apples. Figs. 7.7

Overall Comments: I like it. I think it works. Can’t be easy crowdsourcing a blend. Each one with their own tastes and preferences. But somehow Kinsman has made it work. There might be an off note here and there but by and large it does a good job. And like the IPA the price point is just fabulous (around 50GBP). In this day and age that’s got to be a plus. If not for my self I might just pick it up for a friend and impress him with the cool bottle. And the spirit’s not bad, either.

Overall Score: 7.7

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